Client: KSGB / K-SWISS PERFORMANCE
Date: December 11, 2017
K-Swiss was founded in 1966 by two Swiss brothers, entrepreneurs who moved to California to pursue their dream of starting their own footwear company. As avid skiers they drew inspiration from leather ski boots to create the first all-leather tennis shoe. Both sports share the need for a tight fit that supports aggressive side-to-side movement. This is how the K-Swiss Classic was born, and it remains one of the most influential sneakers of all-time, winning numerous awards for excellence and success over our nearly 50 years in existence.
During that time, K-Swiss has powered some of the world's best tennis players to major championships. But the sneaker has also earned a place as one of the style icons of our generation, worn casually in country clubs and just as fashionably on city streets.